Archive | April, 2013

Stay on top with Google Alerts:

23 Apr

Utilizing Google Alerts for content functions

Theoretically you can make use of Google Alerts as a method to monitor whenever your name is discussed on the internet, whenever a blog post or newspaper article mentions your name Google Alerts can let you know with an update as it takes place.

This shows just how efficient Google Alerts is as a tool for content purposes, you can be informed whenever your business is mentioned or when individuals are talking about a subject that you enjoy, even with a topic as particular as pay-per-click advertising for instance.

The procedure is more personal than Google News, with details customized to your needs, you’ll be alerted as it takes place or whenever you’d prefer to be upgraded.

It can be exceptionally beneficial to have information at your finger-tips when you get to the workplace or switch on your computer each morning, especially if you’re an aspiring blog writer trying to find motivation for your next short article or if you’re a business wanting to get in on the conversation bordering a specific subject.

As long as the info is indexed online, Google Alerts can find that information and provide it you.

Setting up an Alert is easy:.

Simply enter your search inquiry, make use of quote marks to look for certain nouns.
Select the result type, from ‘everything’ to information, blogs, video or conversations.
Select how often you want to receive an alert, ‘As-it-happens’ for minute by minute updates, once a day or once a week for periodic alerts.
You can opt to receive ‘only the best results’ or ‘all results’, you may wish to use the very best outcomes choice for a topic that’s heavily filled and the option for more certain topic.
You can likewise select where and how to send the alert via e-mail or RSS feed, an email might be preferable for special alerts, alerts delivered in bulk might be much better fit to RSS feeds or a company e-mail account.

Now that you understand the perks of Google Alerts and ways to utilize the tool, you’re free to gain the incentives, so get out there and start searching!

For more information on some of Google’s useful tools take a look at the following link;


Are India’s outsourcing days numbered?

23 Apr

For a long period of time the private sector has been contracting out numerous of their services to India, which has been an idea ridiculed by British society.

The idea of ringing a helpline number years ago and being welcomed by a strong Indian accent would have been rather unusual for your typical individual in the UK. In the 21st century however, it is a common phenomena that’s frequently talked about in the media. Britons have actually become familiar with hearing unfamiliar accents when ringing a call center or seeking IT support.

The attraction for companies has actually been rather simple, lower labor expenses by contracting out to a nation that is extremely literate in the English language. Decades ago India would have been seen as something of a goldmine for companies, an unexplored region that had the potential to deal with customer services queries and IT support effectively.

Now the procedure has actually become saturated by businesses, by the media and by the public. Now that British society is aware of the idea, India’s initial tourist attraction is winding down. India is greatly becoming an unsightly prospect for companies in western society.

Although formerly thought to be financially rewarding for companies the idea of offshore outsourcing has never lacked its inefficiencies, consumers regularly become disappointed handling call centres thousands of miles away. Although many in India speak English to a high level there has always been a language barrier, a strong Glaswegian accent speaking with an employee from Mumbai for instance, will always be difficult for both parties.

Businesses have suffered too, it can be difficult and pricey for businesses to connect when there’s such a divide between nations.

This is not to say that workers in India are the trouble, it’s merely a case of proximity.

Now companies are asking whether the lowered labor expenses outweigh the potential difficulties associated with offshore outsourcing.

Offshore outsourcing, originally seen as a hidden key for businesses, has actually now become an unsightly prospect.

Outsourcing onshore, is becoming a special selling point in itself. It’s become a bragging point for companies to proclaim that their services are found within the UK, keeping things local also inspires an element of trust in the client and in possible business partners too.

For more information and news related to outsourcing click the following link;

Five reasons why apps are rejected from stores

22 Apr

As technology advances the market for mobile apps has gone from strength to strength, the process would have been alien to even the most highly sophisticated mobiles early on in the twenty-first century.

With the increase of Apple’s products in particular in accordance with android gadgets, numerous companies are rushing in to the mobile App market, trying to get their item published on the App store. But not every App can go viral, some do not even make the grade.

1. Technical Issues:.

If your item doesn’t work appropriately or if it’s stuffed with bugs and errors it will not pass the quality check. This is most likely to be a fault with your designer, if the product merely hasn’t been made properly, you’re destined to fail from the beginning.

2. Long Loading Times.

All mobile operating systems from Android, Windows to iOS have maximum start-up time laws. The limit for iOS is in fact 15 seconds, if your app isn’t up and running already it will be killed by the operating system.

3. Mentioning other supported platforms.

If your app is readily available throughout a broad variety of platforms, mention it on your site, not in the app. Apple won’t appreciate you discussing Windows and vice versa, so keep the name-dropping far from the app store.

4. Localization issues.

Your app may be readily available in lots of countries from Japan to the United States, nonetheless if the consumer’s buying your product ensure their utilizing the right currency, Americans won’t want to be dealing in Yen or Euros for instance.

5. Not Keeping it clean!

You have to bear the track record of the os when producing your app, so it’s unlikely your app will be accepted if its ‘suspect’ in nature, take the current debate with the Twitter Vine app for instance, even the most effective apps can be included to hot water if the content matter is sketchy or the app is made use of for ‘unsavoury’ purposes.

Getting the right designer is crucial.

If there’s something inherently wrong with your App it merely won’t make it on to the shop. These applications go through extensive testing to see to it they work properly and they’re also subject to customer reviews, so if you fall short of creating the right app you’re likely to deal with a number of problems.

Even if you have a possibly superb concept with an efficient advertising strategy in mind, if you’ve picked the wrong designers you’re most likely to deal with some essential imperfections in your item.

A great IT Outsourcing blog

Three reasons to blog

22 Apr

Many companies have popular blog sites, if your business does not have a blog then I suggest you ought to read on.

Have you ever before wondered why companies urge time and resources to be spent routinely updating their blog sites?

Blogging actually came to prominence in the early days of the internet, initially as a method to provide a means to share unique ideas and info, this is still the case for blog writers and journalists alike.

There are numerous advantages to having a blog, we’ll look to describe some of the advantages in this blog …

1. SEO Rankings

Blogging Matters-Just ask Google

Unbeknownst to some people blogging can benefit your SEO rankings, Google wants to rank websites that regularly upgrade and contribute brand-new content.

Blogging is among the very best methods to do this, after all there is only so much you can edit and update static pages on your website without confusing the customer.

Google puts focus on keywords, through using a blog you can share details that targets these keywords in order to improve your position on a search engine’s SERPs.

Suggestion; Always keep in mind to SEO optimize your blog posts to target a keyword pertinent to your business.

2. Hook your audience

A blog offers your audience a reason to revisit your website, directing traffic to your page at the same time. Some will see your website purely to read the material on your blog, so bear this in mind.

3. Free Advertising

By building your credibility as a ‘blog writer’ you market yourself at the same time, being recognized as an author that contributes useful info can potentially increase your netowrk, in the process you’ll extend your network on websites like Google+, Twitter and Linkedin.

Blogging is cost-free, even if you’re not getting the kind of traffic you ‘d like, at least you’re adding pages and info to your site that will enhance the experience for the user.

Here’s a great example of a regularly updated blog with useful information >

UK banks face more payouts because of mis-sold mortgages

19 Apr

Banks in the United Kingdom are facing more payouts to the British public after research found that numerous banks had mis-sold unnecessary interest-rate hedging items to small and medium sized companies.

The UK’s monetary guard dog the FSA (Financial Services Authority) have found that over 90 % of the 173 interest-rate swap test cases did not abide by regulatory agreements set out by the company.

This is the latest information in a series of costly setbacks for British banks after numerous insurance strategies were mis-sold on home loans and loans.

These breaches of FSA standards have become commonplace in the financial sector after banks were forced to set aside millions of pounds to compensate for mis-sold Repayment Defense Insurance (PPI).

The FSA has stated that compensation is due for the previously mentioned products sold to lots of small businesses. Barclays, HSBC, RBS and Lloyds have been negativelied affecting by these claims and have reserved millions to pay back businesses throughout the UK.

These specific ‘rate-swap’ items were supposedly produced to secure companies against an increase in rate of interest, however when these rates reduced they were forced to pay considerable costs.

The FSA has claimed that over forty 40,000 of these suspicious products have been mis-sold to small businesses. This is partially due to the aggressive sales culture urged by banks where their own staff are frequently pressed to strike targets on a continuous basis.

This particular study carried out by the Financial Services Authority was launched last year after it found exactly what it described as ‘serious failings’ in lots of banks’ approach to selling products.

The FSA clarified that it has actually now altered the policies and policies that allow firms to target small businesses, these businesses are believed to frequently misunderstand the nature of the items that are sold to them and are prone to being mis-sold possibly devastating products.

It’s been recommended that banks have actually continually attempted to capitalize on the susceptibility of small companies who are uninformed of exactly what they’re really purchasing, small companies are likewise extremely unlikely to have their own legal division or legal proficiency.

As a result banks will need to set aside much more cash, to compensate for these fraudulent items.

Have you been mis-sold a mortgage?

mortgage and PPI services

How to write a blog?

19 Apr

If you’re an aspiring blogger it can in some cases be hard to find the motivation and the determination to start writing. Whether you’re writing for a business or a personal narrative finding the right topic is necessary, this is why we’ve prepared a blog site to direct you through the writing process and the best ways to discover the best topic to write about.

Before you even put pen to paper (or fingers to key-board in modern writing) you should have an idea about exactly people will be expecting from your content, why they visit your blog site and the kind of market your material brings in.

My Audience:.

This will obviously depend on your topic, if your writing is orientated to the Business and/or Marketing sector, you can easily estimate that your material will bring in anyone from young people to the middle aged. With this market you’ll need to take in to account individuals from a varied variety of backgrounds in a number of occupancies, from start-up blog writers, SEO specialists, web designers to business execs.

Your audience is possibly the most significant aspect to take in to account, in order to cater your content near your target demographic it’s important to find out exactly what type of content brings in the most engagement and the most traffic.

With Google Analytics you can find out who’s visiting your site and where they’re leaving your page.

Pay very close attention to your bounce rate as well the engagement you receive from your material, engagement is a signal that your topic has posed an interesting concern or idea.

From a practical point of view, why not compile a list of your 10 most popular blog sites to see exactly what’s driving traffic to your website and exactly what individuals are keen to go over, you can constantly ask your reader’s for more feedback on what they’re discovering interesting and helpful.

Discovering Inspiration:.

Great topics aren’t easy to come by, even for professional writers and bloggers. Finding the right subject can be the trickiest element of blogging.

Writing material isn’t necessarily developing a unique concept, you can produce content just by seeing exactly what’s out there, looking at instances and putting your very own spin on a subject rather than developing it yourself. This type of writing is called a Curated Article.

Whatever your strategy, producing content is a key aspect of online marketing.

For a good example of an active blog take a look at this website,

Social Media Outsourcing Horror Stories and How to Prevent them

19 Apr

Businesses have had to become aware of social media and its potential as an online marketing strategy. Few businesses feel as though pursuing a social media strategy would be a waste of time and resources as the process is proven to bring results.

There is a debate however on whether it’s necessary to outsource the process to company that has more experience in the field. However many companies have found problems with the process, particularly when outsourcing offshore.

There have been many high profile social media disasters that have caught the attention of the media, auto manufacturer Chrysler infamously Tweeted an insulting message about the people of Detroit (expletives included), where the company had to immediately apologise.

Celeb Boutique also outsourced their social media accounts to a company overseas which accidentally hashtagged the phrase #Aurora during the shootings in Colorado which offended many members of the public and the victims of the disaster.

As you can see outsourcing to the wrong partner can have potentially disastrous repercussions, all it takes is one individual to severely damage a company’s brand image.

To manage the Social Media accounts of another brand it’s often a distinct advantage have an excellent knowledge of the company and the service they provide, when outsourcing the process offshore communication is often compromised and there’s always the cultural difference as well as the time-difference to consider.

It can be difficult for an outsourcing partner to be in tuned with day to day events as illustrated by the Celeb Boutique incident, the outsourcing company would have been largely unaware of the horrific events going on in the United States at the time.

There is an element of security that’s sacrificed when the outsourcing process is taken offshore particularly as far as social media and online marketing is concerned, although businesses can easily benefit from the outsourcing process it’s often worthwhile looking for partner’s closer to home who have a better understanding of the market and a better concept of brand identity.

Need help and advice on outsourcing, contact>